Avoid keyword stuffing but include the right keywords in the following areas: Keywords are essential for Facebook SEO, but strategic use is the key. The about section pops up when the users use the keywords in their search queries, and it is important to add information about how the page adds value to the customers. Writing a description of what the business does and using the relevant keywords are the pillars of Facebook SEO. Also, select the category that best suits your business type. It should describe your products or services but shouldn't be too generic. It is crucial to ensure that your brand page name does not conflict with another brand's name. Google finds the first word of the Facebook page name most important.

It is the most basic and vital Facebook SEO strategy. It's a must to choose one that has your brand name or reflects an aspect of your business. The words in the URL serve as signals for Google to determine what a page is about. It allows the users to customize the URLs with a username of their choice. Personalize the Page URLįacebook automatically generates a URL at the time of page creation. You can try the following techniques to improve your Facebook SEO organically: 1. It allows brands to present their services and products before its 2.41 billion+ monthly active users. There are several ways you can market your business on Facebook, some of them are:Ī Facebook page is like a micro-site within the vast Facebook marketing platform. You can consider a facebook page as a web page only and SEO principles can be applied here to maximize reach, attract followers, and advance businesses by increasing organic visibility and ranking. SEO is not limited to websites it also applies to your Facebook pages.

What Is Facebook SEO, and How Is It Important?

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